10 WAYS TO PROMOTE YOUR BUSINESS ONLINE
There is a lot emphasis for businesses to be moved online in these times more than ever. Why you should take your offline business online is no longer a subject of debate. It has moved from the phase of “why?” to the phase of “how?”
So many sit back and wonder, “how do I go about this for a start?”
Here are 10 ways to promote your biz online:
Create a network
Creating a website does not capture the full meaning of creating a network. Since a network is a group of closely connected people, this means going the extra mile. Start by creating a website, but other things should be included. The most important of such things is having a blog with a comment section where people can get to interact. From the interactions, you can know what exactly is expected of you and how to deliver better. Different sections within your website that encourage feedback would also help in creating a network.
Have a customer service corner
For a generation like ours where spending hours on social media is placed above checking out the website of your service provider or company, a customer service corner would make them come running. If there’s a need to make further inquiry about your service or connect to your support center, they’ll be sure of a means to do so. This will enhance the flow of the traffic to your website; hence your popularity.
Use the social media that works most to promote your business
Social networking is (with no doubt) a fun way of working. It mixes the intent of work and play perfectly compared to other ways of promoting your business. While employing social media to be used for your business, it is good to direct your energy more towards the social media network that works the most your business. For example, every photographer should employ the use of Instagram (which was created more for picture memories) more compared to the use of Facebook. For a start, do your research for your specific industry to know which works more. While investing your time in promoting your business online via social media, let your attention be concentrated on the one that works best.
Keep your page active
If a business page doesn’t take out time to post for a while, it is only expected that the number of followers will reduce drastically. To promote your business online, post reasonably and unapologetically. Do not worry about the frequency. You can never go wrong with beneficial posts. Also, direct the attention of the traffic towards your posts by making use of ads. Put up some of your beneficial posts for the ads. That does the magic!
Use hashtags unapologetically
Three ways to effectively use hashtags
- Use hashtags that are related to your field e.g #mua for makeup artistes or #pictureof the day for a photographer. Use hashtags that anyone could think up while searching for a professional in your field. This way, you would be promoting your business online and gaining new customers with no stress.
- Use trending hashtags. If there’s a popular wedding or show in town, join the crowd in using hashtags for your own posts. When they look up the event on the social media, your post would show up.
- Use hashtags of your own brand e.g #kemithephotographer or whatever your brand represents. If this is used many times, it would trend. This can be achieved by asking friends and family to use these hashtags for their own posts (related or unrelated).
Share your URL
Having a website only pays off when your URL is being shared with a lot of people. In this social media age, sharing your URL with friends and family will sure go a long way in projecting your business to the online world.
Make your website user-friendly
In our world, you only have 10 seconds for your website to make an impression. This means that when a user opens a website, if they can’t navigate easily or find what they are looking for in the next 10 seconds, they are forced to leave. To make your website stand out, make it user-friendly.
Add value—educative videos
Your customers’ picture of you should be a service provider that wants to add from them rather than one that wants to take away from them. If you are a makeup artist, you could put up videos on “how to draw perfect eyebrows”. In any field you are, there’s a lot of videos can help do to promote your brand. The whole essence of it should project that you are only hoping to help your customers.
Wrapping it Up
The essence of every marketing strategy is not merely to project your name. Your company’s name is beneficial when it helps you make extra profit online compared to being an offline service provider.
For more info on how you can project your services and make yourself marketable to the world and increase your profit, visit www.findservice.ng