WHY YOUR BUSINESS NEEDS AN ONLINE PRESENCE
From clothes, to shoes, to bags, to music and movies; one thing is obvious—our very own world is changing. That’s right! There is a paradigm shift and tech is apparently taken over. Whether we like it or not, ours has become a tech-driven economy and now (more than ever), every entrepreneur needs to stay woke!!
There’s a different way to make money in this century and no one deserves to be left out of this. Should you be reading this article? That’s more like asking—‘do I have goods you sell?’, ‘do I have services you render?’
For those who keep wondering why there’s a need to move their offline business online, here are 10 reasons why you should start considering having an account with a service website, a blog, a twitter account for your business and why having as many as possible followers on Instagram is important for a business in the 21st century.
- Cheap and easy access to clients
Cheap? Yes! Literally cheap. Having a website (like www.findservice.ng) that featured all of your services, in addition to all relevant social media coverage will help advertise your goods or services to a wider range of people and at a lesser cost when compared to offline advert methods (such as fliers or banners). Email marketing also gives you the advantage of getting into the consumer’s personal space. This creates awareness from one individual to another and brings more clients.
- Referrals become easier
Referrals are everything. Once you build an image that makes a consumer trusts your brand, referrals come so easily. Now, one consumer can easily refer a friend to the website where you list your services to see for themselves and patronize you. With an online presence, you literally employ your customers to do an aspect of your publicity. We can all agree for a fact that it is easier to show someone a picture on a website than refer them to some street.
Congrats! You can now shape your business exactly the way you want people to view it. The best part of it is that even if the image of your business has been screwed offline, online is a new and even better start! Visuals always do most of the work. A good logo and a beautifully designed website will go a long way in boosting your brand.
- Your image would be seen by all
A strong business image will flourish with a good story and the fact that it’s online means it’s not hidden. Increasing the traffic to your website is sure to bring about an advantage. Keep building your image since it is open to everyone and you are sure to have a business that never lacks patronage.
- Lack of physical office for your establishment is no longer a barrier
It is very unhealthy to get too bothered about a physical space at the early stage of a business. But, why bothered? There are authorized sites out there that give your business a feel by providing an E-office (www.findservice.ng). This office has many departments such as services, bookings, and accounting. You can run almost all facets of your services from there.
- You will be more available and within reach
All that customer needs to do is send a message on social media, send an email or leave a comment on your services page; there and then, both the producer and the intended consumer can meet and a transaction can begin. There may be little or no need to meet people physically (which is more demanding); people from anywhere in the world.
- Customers love a medium where they can direct their questions and complaints
One basic truth is that everyone loves to be heard. Having FAQ questions is just right for this purpose. Within seconds, customers can express what they feel on particular goods and services provided. This alone gives them a sort of assurance that they are truly the center focus of the business in question.
A working mum with kids to take care of or a business tycoon would most likely opt for the choice that helps them manage their time better. There comes the need to shop online or the preference of requesting for a particular service online. An offline business no matter how excellent it is will never benefit from this group of customers who seem to dominate the economy now more than ever. Hence, there’s a need for every entrepreneur to step up their game.
- A wider client base
What’s the use of a business without clients or customers? From this, we can deduce that an increase in client base is definitely pointing towards the growth of an organization. If merely having an online presence will double your client base; go for it!!
- You can work from any location
Isn’t freedom a solid drive to become an entrepreneur? From financial freedom to freedom at work to freedom in terms of how we spend our time; we all love the sound of freedom. Freedom definitely fits into a description of “making money wherever you are” and at your own pace. Having an online presence makes transactions so easy that you can work from any part of the world, deliver and get paid with much ease.