Where and How to List Your Business Online
Today, most people don’t hesitate to search online first when they need a professional service or want to get more info about a local business. According to a recent Google consumer survey, it was found out that 80% of people use search engines and local service marketplaces to find businesses and providers near them as this is a faster way to get things done from the corner of their rooms.
Search engines gather the important information about a local business in one spot and this generally is an online profile that includes basic information like business address, phone number, website address, photos and customer reviews. This is called an Online Business Listing.
Online Business Listings usually suggest that a particular business is most importantly real and legit, and very serious about their business as they have taken it upon themselves to register their business on the search engine: a process which is not so straightforward.
However,you should realize that an Online Business Listing is quite different from the regular search results. When you search for your business on search engines, does your business information appear within the list of results? If yes, that doesn’t still mean that you have listed your business.
You see, most of the time, search engines feature a listing in a more important section of the page. Often a business listing appears in a large box next to the search queries or sometimes at the top of the search results. This prominent placement, and mark-ups make it more likely for it to be noticed by people. The different positioning shows that a business has been listed on that search engine.
Local Service Marketplace
Apart from the search engine business listing, there are Provider Aggregate Websites or Marketplaces where most people go to directly to book an appointment with providers of services. Recent research has shown that 25% of millennials (under 35 years old) refuse to pick up the phone and prefer only the ‘book online’ option.
Furthermore, if someone needs an interior decorator, for example, such a person does not need to search it on Google as he or she might not be familiar with the search results provided; they might also be out of reach in terms of location. The more appropriate thing to do is to visit a local site which list providers of wider range of services and then go through the list of providers near his/her location. After a thorough perusal and review of the business description, prices, availability and customer reviews(which are much more specific pieces of needed information that are usually not provided on the search engines)one decides to book an appointment with a select provider through their service(s).
Another very important set of features services marketplace help with are Escrow and Invoicing. Learn about how important escrow and Invoicing are and how they work here.
Here are examples of how local service marketplaces look like:
How do I create an Online Business Listing?
If you are a business owner, or a provider of service(s) you need to make sure that your business is listed on search engines and on local service marketplaces. Here in Findservice.NG you can list your services in different locations in Nigeria e.g Lagos, Enugu, Ibadan, Kano, Bayless etc., for more visibility. Incorporated in your account are business tools like booking, invoice, online gateway, quotation system, review system and other management tools that help in businesses and clients to transact easily and securely easy.
You can list your business on Findservice Now.
Also, if you want to list your business globally on Google, Facebook, Instagram and other popular directories, Contact us here.